Setting the right asking price is one of the most important decisions you’ll make when selling your home. The first few weeks on the market are crucial: Buyers are watching, and fresh listings tend to get the most attention. If you start too high, you risk missing that early momentum. Even if you’ve done your homework and feel confident about the price, lingering too long without an offer is a red flag. When your home sits on the market, buyers may start wondering what’s wrong―even if the only issue is price.

Time and Traffic Tell the Truth

If you’ve had a good number of showings but no offers, your price might be the problem. Yes, the condition of the home matters―repairs, updates, and curb appeal can all sway a buyer―but a home that’s priced right can often overcome those hurdles. Talk with your agent and look at the numbers. Are comparable homes selling? Are your showings slowing down? Typically, if your home hasn’t received serious interest in the first two to three weeks, it’s time to reevaluate. Acting within the first 30 days keeps your listing fresh and competitive.

Be Strategic, Not Reactive

Price drops should be thoughtful―not rushed or too frequent. Reducing the price once, maybe twice, is common. But more than three times? That can spook buyers. Ideally, each adjustment should be enough to make a difference―at least 3%, depending on your starting point. Sometimes, even a small drop that puts your home into a new search bracket (say, just under $400,000) can boost visibility significantly. Your agent can guide you on what buyers in your market are really looking for and where your home fits in.

Let Buyer Feedback Guide You

If buyers or their agents are saying it “feels expensive,” don’t ignore them. Honest feedback is one of your best tools, and patterns in those comments are worth taking seriously. Your agent should be collecting and reviewing that input with you regularly. It’s also helpful to keep an eye on what’s happening in your neighborhood. If other homes are getting price reductions―or selling quickly while yours sits―it might be time for a course correction.

Know When to Pause or Pivot

In some cases, dropping the price alone won’t be enough. If the market’s moving and your listing isn’t, it might be worth taking it off the market temporarily, making updates, or reassessing your strategy with your agent. Remember, you’re not just competing on price―you’re competing on value. Buyers are savvy, and they compare everything. The more you know about your market, the better you can position your home for a successful sale.